If you’re not currently using an optimization tool, I would urge you to choose one. I know that not everyone has Photoshop, but thankfully there are a number of other great free tools out there that can help you optimize images easily. not making it look like a pixelated monster) is to use Adobe Photoshop. The best way to decrease your image’s file size while maintaining its visual aesthetics (e.g. Resizing the resolution of your web image is the first step to optimization. While it may not be noticeable on a page with one or two images, with web pages that have multiple images, it can make a huge difference. Optimizing your images can drastically improve your site’s performance. Optimizing images means the file size of an image is reduced/compressed from the original source file to a size and quality setting that is visually acceptable to use in a web page. Images hold data other than just the pixels we see on the screen and this data can add unnecessary size to the image. If you have a landing page with a 800KB image,the page is going to take longer to load than if you used a 50KB image. Optimizing your images will reduce your website’s page loading times, reduce bandwidth, and improve the browsing experience for visitors. If it takes too long for a website to load, it is very likely that images/photographs used on the site are not properly optimized, and could cause users to quickly navigate away from your site. Unfortunately, images also increase the size of your web pages and, on average, make up about half of its “weight”. Using large images as a prominent design element on web pages continues to be a popular web design trend today.
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